Event Identity Department Music of Lucerne University of Applied Sciences and Arts
The Department of Music at the Lucerne University of Applied Sciences and Arts is one of the most important cultural organizers in the Central Switzerland region, with over 300 concerts annually. The events include festivals lasting several days, concert series, stubetas, podiums, talks, concerts performed by students, lecturers, researchers or alumni. In addition to the in-house formations, there are close collaborations with established festivals, institutions and orchestras, such as the Lucerne Symphony Orchestra, the Lucerne Theater, the Jazz Festivals Schaffhausen and Willisau, the Alpentöne Festival and the Jesuit Church.
The heterogeneous appearance of all events was taken as an opportunity to think about an unified, synergy-creating, new appearance. The main premise is a simple design principle that takes into account both new and existing visual material.
The project was not realized for internal reasons.
Services
Idea and overall verbal bracket of the series «Music in Concert»
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Image concept «Blur»
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Cross-media appearance according to the CI of the Lucerne University of applied Sciences and Arts for online applications, social media and printed materials, such as posters and flyers
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