Leed is a family-run steel company in Australia.
Established in 1992, LEED’s mission is to achieve a unique and respected position as a market leader in steel products and solutions, setting new standards of excellence. Succession and restructuring provided the opportunity to create a unique and differentiating brand positioning.
The bull, the former logo sign, was redesigned and given a contemporary look.
Together with the colors, a significant slant derived from the bull’s movement and bold typography, it is the key element of the new identity.
It proves that even today, in the digital age, true craftsmanship adds value in the development of modern brands to create a differentiated and unique look.
Services
Brand design development, Construction of the logo sign, Logo design, Color sceme, Secondary design elements, use of images
Webdesign (Wireframes, Components, Programme-ready Prototypes), Stationery, Presentation design
In collaboration with
WAC (Strategy, Consultancy)
